There are opportunities, believe it or not, for churches and other faith-based nonprofits in an economic downturn. In order to survive, churches have no choice but to continue striking a balance in conducting ministry initiatives, relationship-building and business.
Just when Facebook thought it had become the go-to social network for our techno-hungry culture, along came Twitter (www.twitter.com). While Facebook touts more than 200 million users, half of whom return to the site daily, Nielsen has recently reported Twitter as the fastest growing social networking site on the Internet, posting 1,382 percent growth from early 2008 to early 2009.
While traditional interaction occurs face-to-face, a growing percentage of church-goers connect through another medium — the Web. For Crossroads Church in Grass Valley, CA, their church lacked the kind of online presence that leadership felt was necessary for connecting with their congregation and reaching out to their local community.
According to the United States Department of Labor the average time spent watching television each day by individuals is two and a half hours; yet, the amount of time devoted to religious activities is only seven minutes per day.