next-generation giving Archives - Church Executive


5 mistakes churches make with their online giving

Whichever end of the spectrum your church falls on — big, small, urban, rural, tech-savvy or still improving — I’m sure there are things about your church’s online presence that sometimes make you cringe. With that in mind, I’d like to talk about the five most “cringe-worthy” mistakes I see churches make with their digital giving strategies. My intention here is not to “throw stones,” but rather to shine a light on some of the low-hanging fruit in the oft-confusing and ever-changing world of digital giving.

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