research Archives - Church Executive


Seismic change is coming to the church in a new demography

In 1988 General Motors started an aggressive advertising campaign aimed at lowering the average age of Oldsmobile buyers. The ad theme, “This is not your father’s Oldsmobile,” did not work. The slogan not only alienated loyalists, it did not attract the next generation. The brand that represented respectable middle-class achievement in the 1960s and 1970s lost to the “cool factor” of the 1980s and 1990s.

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Talking with ‘the man behind the words’ of many Christian titles

Cecil Murphey is known as “The Man Behind the Words” in his role as the author or co-author of 112 books, including the New York Times bestseller 90 Minutes in Heaven (with Don Piper), on that list since October 2006. His books have sold millions and have given hope and encouragement to readers around the world.

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