Max Lucado, Thomas Nelson, CBA, The Salvation Army Partner in ‘Give Hope Where It Counts’ Campaign

Christian Newswire — Bestselling author and pastor Max Lucado is partnering with his publisher Thomas Nelson and The Salvation Army and CBA, the Association for Christian Retail, to reach 1 million broken hearts with the message of his book, You’ll Get Through This: Hope and Help for Your Turbulent Times (September 10, 2013). Through the “Give Hope Where It Counts” campaign, Christian retailers are selling a special Salvation Army edition of You’ll Get Through This.

Thomas Nelson is producing the mass-market paperback edition of You’ll Get Through This exclusively for The Salvation Army to provide to individuals in crisis. The $5 special edition will include an introductory letter, plus a 16-page insert featuring stories of people who have made it through difficult times with the help of The Salvation Army.

Max Lucado will also be the featured speaker for a Salvation Army event on September 11, 2013. Billed as You’ll Get Through This: A Night of Hope and Remembrance, it will be held at the Centennial Memorial Temple in New York. Invitations will be offered to those directly affected by the 9/11 attacks, Hurricane Sandy and other tragedies.

This live event is expected to have more than 1,500 attendees and will feature a performance by the Salvation Army Greater New York Youth Band and Chorus. With the help of in:cast events, this special night will be simulcast to local churches and small groups throughout the U.S. and via The Salvation Army network to its many corps.

Max Lucado is the leading inspirational author in the U.S., with more than 100 million Lucado products, including 80 million books to date. Max and his wife Denalyn, call San Antonio, Texas, home, serving Oak Hills Church for 25 years.

Thomas Nelson, Inc., part of HarperCollins Christian Publishing, is a world-leading provider of Christian content for more than 200 years. Thomas Nelson is headquartered in Nashville.

CBA, the Association for Christian Retail, is the leading association for providers of Christian products to reach all people. It supplies vital connections, information, education and encouragement to Christian resource providers.

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States.


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