New logo and messaging aim to increase awareness for the American Baptist retirement benefits pioneer
MMBB Financial Services (MMBB) unveiled a refreshed brand identity at their offices in New York City yesterday. One of the oldest financial services ministries in the United States, MMBB provides a wide range of financial wellness services including retirement benefits, compensation advocacy, financial planning and extensive educational resources for churches and faith-based organizations.
The goal of the rebranding is to foster stronger awareness and interest in the organization and its mission—to help those who dedicate their lives to serving God feel 
confident and in charge of their finances. Since its charter in 1913, the organization has grown and today manages nearly $3B in assets for more than 18,000 members across the United States and Puerto Rico.
MMBB Chief Executive Officer Louis Barbarin, CPA, said “Our new look more accurately reflects our organization’s goal to be the premier Christian financial services ministry for the free church community.” He added, “This is also an opportunity to remind our members of the wide array of services we offer that make it easier for them to concentrate on their ministries. Our continued commitment is to serve them with excellence by providing a partnership they can depend on.”
“Today’s clergy are faced with a unique set of difficulties amidst a changing religious landscape. We want them to know we are experts at understanding their particular challenges and are here to help,” says Matt Hoffman, Chief Client Services Officer.
A fresh public image
The new visual identity includes a new logo, messaging, color scheme and a rebranded website at mmbb.org. The solid block lettering of the logo reflects the confidence that members and employers have come to count on. The embedded cross highlights the organization’s dual nature of financial services and ministry, with Christian faith at its core.
MMBB’s website, www.mmbb.org, and telephone, 1-800-986-6222, remain the same.
Experts where it matters: addressing clergy’s unique financial needs
Founded as a nonprofit in 1911 (and chartered in 1913) as The Ministers and Missionaries Benefit Board, MMBB has grown to become an important provider of retirement planning and other benefits to clergy and church administrators, primarily in the American Baptist and free church communities. While its original focus was to administer pensions to retired ministers, today MMBB works closely with American Baptist Churches USA (ABCUSA) and a variety of denominational partners across the United States and Puerto Rico to provide comprehensive retirement and financial planning throughout all phases of life.
Your path is different. So is your financial planning
In addition to providing financial planning with our CERTIFIED FINANCIAL PLANNING™ professionals as a benefit of membership, MMBB also offers networking and educational resources and programming including, webinars, seminars, podcasts, newsletters and luncheons. MMBB has been an advocate for increased clergy compensation—and recently joined with other faith communities to advocate on Capitol Hill for retirement provisions for clergy. Other initiatives include Heritage of Sharing, which distributed nearly $4M in 2017 in emergency financial assistance for individuals and congregations that included hurricane relief to Puerto Rico and Texas, and the Retired Ministers and Missionaries Offering (RMMO) in partnership with ABCUSA. MMBB Financial Services is also a recipient of a multi-year grant from Lilly Endowment, Inc. to address financial wellness for pastoral leaders and their congregations.
MMBB Financial Services is located at The Interchurch Center at 475 Riverside Drive, New York, N.Y. 10115-0049, telephone 1-800-986-6222. For more information, visit the website at www.mmbb.org.
Note: MMBB CERTIFIED FINANCIAL PLANNER™ professionals are credentialed by the Certified Financial Planning Board and obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put client interests ahead of their own at all times, and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP® professionals are subject to CFP Board sanctions if they violate these standards.
