The 5 phases of the faith-based supporter lifecycle
By Joe Garecht Most faith-based organizations rely on supporters to fund their work. Many organizations of faith don’t think of their supporters as “donors,” though; churches and dioceses think about “members,” while religious schools think about “students,” “families” and “alumni.” Other faith-based organizations talk about “donors,” but wonder about how to solicit donations while still honoring their higher calling. […]
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