church visitor retention Archives - Church Executive


Using ChMS tools to engage visitors: 5 steps

Engaging first-time visitors is crucial to church growth. Most church growth studies find that:

• Out of 100 visitors, typically 10 to 25 will return for a second visit
• About 50 percent of those second-timers will return for a third service
• Of those, 75 percent will make a fourth visit
• After going four times, churches can generally begin to call those people regular attenders.

But, how can churches ensure they’re connecting with visitors so they’ll want to return for that next visit?

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Engagement leads to building disciples

Making connections is an important part of life. From faster, more effective communication to building a more engaged community through deeper relationships, the promise of connecting through the use of technology in the 21st century seems awesome. While technology itself is not the answer, it can be utilized by churches to better connect, engage, equip and mobilize their congregations for doing the work outlined through the Gospel.

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Invisible technology, tangible fellowship

Too often, we talk about tracking visitors and not letting them “fall through the cracks” of the organization. That’s the foundation of what a church management system (ChMS) should do — but it can be lot richer.

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