By Denise Craig, CAE, CCA
The Church has always been a place of transformation, where people are changed and challenged spiritually and relationally.
Today, we find ourselves in a season of transformation once again, not only in how we minister but in how we manage the ministries entrusted to us.
Barna recently published research showing that Gen Z is attending church more than any other generation, so we must consider how that will that affect the way we do ministry, especially as AI continues to quickly change the digital landscape.
The Rise of AI in Church Operations
AI is no longer a futuristic concept — it’s a present-day tool that can help churches operate more efficiently and serve more effectively. From automating routine tasks to analyzing complex data, AI can support ministry in ways that free up time and energy for what matters most: people.
Consider these practical applications:
- Smart Scheduling: AI can coordinate calendars, volunteer shifts, and event logistics with minimal manual input.
- Chatbots and Virtual Assistants: These tools can answer common questions on your website, guide new visitors, and even help with event sign-ups.
- Data Analytics: AI can identify giving trends, attendance patterns, and engagement shifts — helping leaders make informed decisions.
- Personalized Communication: AI can tailor messages based on individual interests and behaviors, ensuring that people receive relevant, timely information.
These tools don’t replace the human touch; they enhance it. They allow us to focus more on relationships and less on repetitive tasks.
Rethinking Metrics: Beyond Attendance and Giving
As we integrate new tools, we must also re-evaluate what we measure. For decades, church success was often defined by three numbers: attendance, giving, and membership. While these remain important, they no longer tell the full story, especially in a world where digital engagement, community impact, and spiritual formation are just as vital.
Gen Z, now attending church more frequently than any other generation, is leading the charge in redefining what it means to be part of a faith community. They may not attend every Sunday, but they engage deeply through worship, service projects, and small groups. They value authenticity, purpose, and participation over programs and polish.
This means we must expand our metrics to include:
- Digital Engagement: Tracking livestream views, podcast downloads, and social media interactions.
- Spiritual Growth: Monitoring participation in discipleship pathways, small groups, and spiritual practices.
- Community Impact: Measuring volunteer hours, outreach initiatives, and partnerships with local organizations.
- Relational Connection: Understanding how people are forming meaningful relationships within the church.
Administrative Shifts for a New Generation
Gen Z’s presence is also influencing how we structure and lead our churches. They value transparency, collaboration, and purpose-driven leadership. As a result, church administration is evolving in several ways:
- Digital-First Systems: From mobile-friendly giving platforms to app-based communication, churches must invest in tools that meet people where they are.
- Leadership Development: Gen Z wants to contribute, not just consume. Administrators must create clear pathways for young adults to lead, serve, and grow.
- Policy Updates: As ministry models change, so must our policies — especially around digital privacy, volunteer care, and hybrid ministry practices.
- Flexible Staffing and Wellness: With a growing emphasis on mental health and work-life balance, churches are rethinking how they support staff and volunteers.
These aren’t just operational changes. They are cultural shifts that reflect a deeper commitment to serving people well.
Moving Forward with Faith and Wisdom
As we navigate this new terrain, it’s essential to approach both AI and evolving metrics with discernment. We must ask:
- Does this tool help us love and serve people better?
- Does this data reflect our mission and values?
- Are we using technology to enhance, not replace, human connection?
At The Church Network, we believe that church administration is a sacred calling. It’s about creating systems that support ministry, foster community, and steward resources with excellence. By embracing innovation and rethinking success, we can build churches that are not only efficient but also deeply impactful.
Let’s lead with open hands, open minds, and open hearts — ready to serve a new generation with timeless truth and timely tools.
Related URLS:
To explore the resources of The Church Network, visit: https://thechurchnetwork.com
Denise Craig, CAE CCA is a dynamic leader with more than 30 years of experience, currently serving as the CEO of The Church Network. She is passionate about helping others discover their God-given purpose and excels in strategic leadership. Denise is a member of the advisory panel for Church Executive Magazine, serves on the Board of Directors for the Tennessee Society of Association Executives, and is a frequent speaker at various events. She holds certifications as a Certified Association Executive, Certified Church Administrator, and Certified Financial Coach.
Denise can be reached at denise@thechurchnetwork.com.
*TCN reserves all rights to this article. We grant Church Executive an unlimited license to publish the article, post it on their website, and include it in an eBook.
