Chronologically incorrect: a new approach to engaging first-time givers
I recently conducted a small Facebook test. Survey participants were asked to answer three questions about giving. Here’s what I found:
• 96% of people consider themselves to be generous
• 80% of those same people want to be more generous than they currently are
• 92% feel held back by a lack of money
These findings represent a strange tension between who we are, who we want to be, and our perceived lack that stands in the way.
