Church Branding Archives - Page 5 of 5 - Church Executive


An unforgettable guest experience

What do we need to do at our churches to avoid this chasm in developing a great guest experience?

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Leaders: don’t miss the power of symbols in your church

Symbols are powerful. They add a richness to routine. They inspire hope. Symbols arouse emotions more quickly than reasoning. Symbols elevate the “why” above the “what.”

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Using ChMS tools to engage visitors: 5 steps

Engaging first-time visitors is crucial to church growth. Most church growth studies find that:

• Out of 100 visitors, typically 10 to 25 will return for a second visit
• About 50 percent of those second-timers will return for a third service
• Of those, 75 percent will make a fourth visit
• After going four times, churches can generally begin to call those people regular attenders.

But, how can churches ensure they’re connecting with visitors so they’ll want to return for that next visit?

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Engagement leads to building disciples

Making connections is an important part of life. From faster, more effective communication to building a more engaged community through deeper relationships, the promise of connecting through the use of technology in the 21st century seems awesome. While technology itself is not the answer, it can be utilized by churches to better connect, engage, equip and mobilize their congregations for doing the work outlined through the Gospel.

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Invisible technology, tangible fellowship

Too often, we talk about tracking visitors and not letting them “fall through the cracks” of the organization. That’s the foundation of what a church management system (ChMS) should do — but it can be lot richer.

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Hail Mary or holy moly: there’s got to be a better way to fund ministry

Many church leaders have realized that data and technology provide new ways of thinking about how they can overcome their increasing financial challenges.

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Supreme Court weighs a church’s right to advertise services

The Supreme Court on Monday (Jan. 12) considered a tiny church’s curbside sign in a case that could raise the bar on government regulation of speech, and make it easier for houses of worship to advertise their services. The Alliance Defending Freedom, the advocacy group that represents Pastor Clyde Reed and his Good News Community Church, bills the case, Reed v. Town of Gilbert, as a religious rights case. But their attorney mostly argued it on free speech grounds.

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Church branding

How to create a visual image that succinctly articulates your mission and message.

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Consistent brand imagery

Everywhere we communicate, we convey emotion and send a message about our identity.

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Using Facebook properly

A failure is in designing for the convenience of the organization and not for the person using it.

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