Church Branding Archives - Page 4 of 5 - Church Executive


Lawrence Fudge: helping Hollywood feel like home at MOSAIC

Ask most people, and they’ll say the appeal of MOSAIC — a world-regarded Millennial-revered church in the heart of Hollywood — is, in some ways, intangible. Executive Pastor Lawrence Fudge would agree … to a point.

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Church communication tools: keeping youth in the loop

Millennials are exposed to a bewildering array of social, cultural and commercial influences, each one pulling them in a different direction. Average daily screen time among 18-to 24-year-olds is close to 10 hours, 61 percent of which is spent on desktop and mobile devices.

And yet, despite spending all that time interacting with friends, watching videos, researching homework, consuming news media, shopping and countless other activities, a hefty portion of Millennials still describe a ‘fear of missing out’ on updates and events affecting their peer group.

How do you make a meaningful connection with a generation overwhelmed by choice? Where do community youth groups fit into the landscape of the so-called “digital native”?

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Pastor uses Internet to launch multiple churches across the country simultaneously in time for Christmas

With more than 3 billion people using the Internet by 2015, the trend of people relying on the Internet to connect with each other is showing no signs of slowing down — and that’s just fine with Jimmie Davidson.

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Church cafés: best practices: purchasing and supplies

Tried-and-true strategies for keeping café costs in check

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Media duplication: how to determine your church’s equipment needs

Thousands of churches and religious organizations use CDs and DVDs as the primary means to distribute important content. It’s for good reason, too: CDs and DVDs are inexpensive to produce and user-friendly for even the least tech-savvy viewers and listeners — whether they’re at home, in the car or at the office.

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Step up your streaming game

church video streaming

From newbie to pro, here’s some equipment advice from the experts

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How to evaluate your church’s health — key questions

I’ve consulted with dozens of churches formally, and perhaps hundreds informally. However, many churches never evaluate their ministry with any rigor.

The reason, these churches say, is because they don’t see the need for the effort, expense and potentially difficult season (emotionally) inaugurated by bringing in someone from the outside or going through an evaluation process. In my experience, those who refuse to evaluate themselves are either trying to avoid seeing empirically what they already know to be true through experience (painful), or are deferring pain in hopes it can be avoided by grasping for quick-fix solutions in the present (“We got this”).

Such mindsets betray feelings of, We could fix this if we really wanted to or really thought there was a problem. The words of the late Dr. Charles Siburt come to mind here: “Then why haven’t you?”

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Kick off fall with more members? There’s a (free!) app for that

As families return from summer vacation, there’s no better time than autumn to grow the church. Fortunately, mobilizing and streamlining those growth efforts — even on the go — just got easier with a one-year, free app giveaway from Redmond, WA-based eChurchGiving and Pushpay.

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Not streaming yet? 3 excellent reasons to get started

“Streaming” — the constant flow of digital media across the Web — has become a key form of communication to audiences and viewers around the world. It’s a rapidly growing field which Teradek aims to democratize — not only for professionals, but also for everyday people … especially church leaders. Here’s why streaming makes so much sense in houses of worship.

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Why a church café?

From fellowship to ministry-supporting revenue potential, there are lots of reasons to consider a church café.

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