Millennials are exposed to a bewildering array of social, cultural and commercial influences, each one pulling them in a different direction. Average daily screen time among 18-to 24-year-olds is close to 10 hours, 61 percent of which is spent on desktop and mobile devices.
And yet, despite spending all that time interacting with friends, watching videos, researching homework, consuming news media, shopping and countless other activities, a hefty portion of Millennials still describe a ‘fear of missing out’ on updates and events affecting their peer group.
How do you make a meaningful connection with a generation overwhelmed by choice? Where do community youth groups fit into the landscape of the so-called “digital native”?
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