Leaders: don’t miss the power of symbols in your churchBLOGS, Church Branding, Church Growth, Communication, Latest News, LEADERSHIP, Outreach, Sam S. Rainer III Friday, July 10th, 2015
My first church was a megachurch of six people. The congregation was small in number, but it felt like a mega task to shepherd them.
By Sam S. Rainer III
One of the first questions I asked of the lone deacon was, “What’s the deal with the old bell out front?”
“I don’t know, but it’s really important.”
On our first work day, the lone deacon handed me a paintbrush and gave me the honor of painting the bell red. Why red? I don’t know; perhaps it was the only color of paint the church had on hand.
Everyone in the community loved the red bell. We didn’t know the history of the bell. We didn’t know the significance of the red color. But when it rang every Sunday morning, people in the tiny, rural community knew what it meant.
Symbols are powerful
They add a richness to routine. They inspire hope. Symbols arouse emotions more quickly than reasoning. Symbols elevate the “why” above the “what.”
For instance, the American flag is more than just fabric — it means something.
The dirt in the Middle East is more than a sand mixture. It represents something more.
Leaders who neglect symbols miss an important opportunity to both influence followers and understand why people think and act the way they do. Pastors who neglect symbols miss an entire frame of meaning in their congregations.
So, how are symbols powerful in the church? What about them adds gravity to ordinary interactions within the body?
Symbols reinforce culture. Some churches have a culture. Other churches are a culture. But, culture exists in every church.
Where culture is found, symbols are found. Some denominations have more formal symbols than others, but just about any Christian will recognize the cross, ichthus, or perhaps the chi rho symbol. Even in a church that intentionally minimizes symbols, they exist. Choir robes, high-end technology, dim lights, the pulpit, and walking the aisle can all become symbols that reinforce culture. Pastors who neglect symbols will not understand the church culture as well as they should. Pastors who take the time to understand symbols will better know how to reinforce the good elements of church culture.
Symbols maintain balance. Strip away all the symbols, and your church becomes flavorless. Churches with too many symbols become confusing bastions of wooden traditionalism. Church leaders need to select and emphasize the symbols that inspire people to move in the right direction.
Symbols can become idols. Stained glass is beautiful. It tells a story, even the history of the church. But, the glass itself can become more important than the story it tells. When the what of the church symbol becomes more important than the why of its meaning, the congregation is likely guilty of worshiping an idol. For instance, it’s silly to have a Bible that’s too nice to read.
Symbols recast history. One of the inevitable effects of symbols is how they will continually reshape how people view history. The current debate surrounding the Confederate Battle Flag serves as an example (and I encourage you to read Russell Moore’s commentary on the issue). Symbols in your church will act as lenses through which people understand the past. An old portrait of a previous pastor, for example, might become the representation of an era of church history. Even if that pastor was an egomaniacal loon who lived 100 years ago, people might still cherish the portrait and use it to reshape the church’s history. Symbols help retell the church story, and that story might change over time.
Symbols are powerful, and the oddest of objects can become symbolic. The electric organ can be more than the largest musical instrument in your worship space. It can be a framework of how to do church, represented by a giant box with peddles and buttons. A stool and table might represent more than just the way a pastor presents a sermon. Symbols signal meaning — representing not just what the church does, but also why. Astute church leaders will recognize the power of symbols and use them to move people in the right direction.
Sam S. Rainer III serves as president of Rainer Research (rainerresearch.com), a firm dedicated to providing answers for better church health. He also is the senior pastor at Stevens Street Baptist Church in Cookeville, TN. He writes, speaks, and consults on church health issues. You can connect with Sam at @samrainer or at his blog,samrainer.wordpress.com.