Age and generosity A report by Barna in partnership with Thrivent, entitled “The Generosity Gap,” studied how differences in giving may be attributed to being a part of different generational groups. There are differences in what people perceive as an act of generosity. When American Christians were asked what their concept of “giving to others” […]
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Mae Cannon was immersed in the social issues of our day in ways she never expected. She grew up in southern Maryland and “experienced a lot of racial tension between the black and white communities.” Going to the University of Chicago and graduate and seminary schools she became aware of some of the “amazing challenges” that communities of color face in the U.S.
Read More >In 1988 General Motors started an aggressive advertising campaign aimed at lowering the average age of Oldsmobile buyers. The ad theme, “This is not your father’s Oldsmobile,” did not work. The slogan not only alienated loyalists, it did not attract the next generation. The brand that represented respectable middle-class achievement in the 1960s and 1970s lost to the “cool factor” of the 1980s and 1990s.
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