The power of perception: Creating a brand called ‘Joel’
I’ll never forget the phone call I received from Joel Osteen to let me know his father — long time Houston pastor John Osteen — had passed away. It was January 1999, not a great way to start a new year. John Osteen birthed Lakewood Church on Mother’s Day 1959 in the most humble possible way — a rural feed store outside of Houston.
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